Hello there 👋
I’m a UI/UX designer from Sweden with a passion for designing intuitive and accessible user experiences. I love bringing ideas to life, mainly using Figma or Adobe programs (including Illustrator, Photoshop, After Effects, InDesign, and XD).
Scroll down to see some of my skills and projects, or to learn more about me!
Some of my projects
1
We teamed up with Sogeti, a major player in the tech industry, to tackle the crucial issue of communication between IT students and IT companies. Curious about the innovative solutions we developed? Read more to find out!
2
Shoe Shopping App
Skor (Swedish for 'Shoes') is a minimalist shoe-shopping app designed with accessibility and usability in mind. From concept to polished prototype, every design decision was made to create an intuitive, inclusive shopping experience. Made in Figma.
3
Imagine a game where cuteness meets adventure! Check out this UI I designed for a hypothetical game, made for smaller screens like the Nintendo Switch. With AI-generated characters, what characters will you meet in this colorful world?
4
To explore responsive layouts, I teamed up with a partner to redesign an existing local gym website - only using Figma tools. Check out how we transformed the site for a seamless experience on any device!
My skills
Accessibility (incl. responsive design)
App Design
Web Design
Wireframing
UX Design & Protoyping
Graphic Design
Logos & Branding
Animation & Components
User Research & User Testing
UI Design
About me
Hi, I’m Felicia. I currently live in Östersund with my partner and our dog, Loke. In my free time, you’ll find me lifting weights, walking Loke, or playing story-driven or survival video games.
Design is my biggest passion, and I’m all about creating clean, effective designs that not only are aesthetically pleasing but also make people’s lives easier. I’m constantly on the lookout for ways to improve everyday experiences, whether it's through smoother interactions or more intuitive layouts.
I’ve also had the chance to learn a lot about communication and problem-solving working in tech retail. Helping customers find the right tech solutions has taught me how important it is to listen carefully and pitch options that make sense to them. Solving problems and making people happy — it’s what I love to do.
